Preferred File Formats for Logo and Artwork submission are Vector based formats:
Adobe Illustrator (.EPS or .AI – Vector artwork with fonts converted to outlines)
Adobe Acrobat (.PDF – Vector artwork exported from a vector program with fonts converted to outlines)
Other acceptable Logo and Artwork Raster based formats:
Other common raster file extensions: .JPG or .PNG with a resolution of 300dpi (dots/pixels per inch) will render the best quality. Images with low resolution will reproduce with poor quality. In the event that the only artwork available is 72 dpi, larger images will render better results than very small images.
Incompatible file formats for Artwork include:
Word (.doc), PowerPoint (.ppt), Excel (.xls), .png, .bmp, .gif and .jpg (small, low resolution files from Websites). Do not rename original bitmap/raster files as .eps, .ai, or .pdf. as these will not render desirable results when reproduced.
Vector versus Raster based images
Artwork is preferred as vector based graphics (line drawings – .ai, .eps) as opposed to raster based (bitmap/jpeg) images. While the shape and color of a bitmap image appears smooth from a distance, when viewed up close you can see the tiny individual squares and dots (pixels) that make up the image. Vector drawings are made up of graphical objects, consisting of smooth lines and continuous colors, and are resolution independent. When viewed up close or from a distance, vector drawings appear as smooth clean lines and edges. Vector images are easily scalable, and reproduce with the highest level of quality.
4-color process (CMYK)
Labels are printed as four-color process (CMYK); therefore, files need to be designed as four-color process (CMYK). RGB files and Pantone colors will be converted to CMYK. Please note, converted RGB files and Pantone colors will vary slightly in color. If you would like to ensure color, you may request a press proof at additional cost.
Customer warrants and represents that he/she is lawfully entitled to reproduce and copy the images or artwork ordered and has full authority to authorize us to reproduce and copy such images and artwork.