Custom Label Colors Are More Than Meets the Eye
Creating a custom color label takes finesse’. . There is more to packaging a product than meets the eye. In fact, some might argue that the single most important asset a company can have is a their brand identity and building a solid brand takes time and consideration.
A business identity starts by assessing the personality of your business. What sorts of feelings should your business evoke in the minds of consumers? Is your product or service eco-conscience? Are you a bold, forward thinking business? Does your company’s success depend on attracting a certain type of demographic, like women or children?
By answering questions like these, you can learn a lot about the type of identity that makes the most sense for your company and start brainstorming label designs that support your business model. Look up product packaging similar to your own to see what their labels looks like. Are you able to figure out what the company does just by looking at the label? Do the colors and fonts speak to you? Are the images easily identifiable?
Once you’ve narrowed down your ideas, you’re ready for the fun part. Designing your products custom labels! Designs are limitless and many options are available for business owners with little to no graphic design experience. Use this easy color chart below as a guide to designing product labels that speak volumes about your business.
Custom Label Color Printing and What It Means to the Consumer
Pink = Fun and Flirty
Brown = Rural, Rustic and Outdoorsy
White = Purity, Cleanliness & Simplicity
Red = Passion and Energy
Orange = Innovation and Modern Thinking
Green = Natural and Eco Friendly
It’s important to consider the quality of printed colors in choosing your color scheme. Red and yellow hues are bolder and certainly worth considering, however, they tend to fade in UV light much faster than other colors. Durable goods or specialty food packaging that comes in contact with moisture, sunlight and extreme temperatures may need an overlaminate, which may add additional charges to your package printing.
Now that you’ve considered all your color options and determined if you may need an overlaminate – which of these colors make the most sense for your product? Maybe there’s more than one and that’s okay! Digital print technology has made it possible to print virtually thousands of colors at no additional cost, opening up a world of packaging options to business’s of all sizes and leveraging the playing field for companies, big and small. Don’t be afraid to experiment.
Try showing your design to small focus groups or creating a customer survey where your current customers can vote on their favorites. By taking the extra time required to create the best label design for your product, you lessen the risks associated with poor brand identity.